A Product Manager is a person that is responsible for the discovery, strategy, launch, execution, and growth of any given product. McKinsey & Company said ‘as long as a company has a product, it requires a product manager’. They even call their Product Managers mini-CEOs. Why’s that? Indra Nooyi (CEO of PepsiCo.), Susan Wojcicki (CEO […]
Category: Product
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Ultimate Guide on APM Role Salaries
The Wall Street Journal recently called ‘Product Manager’ a dream job. However, the path to becoming a Product Manager certainly isn’t an easy one. For most people, it starts with the role of an Associate Product Manager. A Product Manager collaborates with multiple teams to lead the entire lifecycle of a product, from development to […]
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Guide to the Amazon PM Interview
Product Managers are geniuses who determine what to build, how to build it, how to market it, and eventually how to sell it. Needless to say, the role of a Product Manager is at the core of the development team for any company, especially tech companies. Accounting for today’s 49% of US e-commerce, Amazon is […]
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What is a Product Tester?
Every brand wants to build a product that offers a flawless user experience. But that is easier said than done. Knowing what a user needs and wants from a product is a complex process, one that is learned over a period of time. A product tester plays a big role in that journey. The role […]
A high-quality product roadmap is a must-have for most companies and products, especially those that rely on evolution to further develop. A guide for the entire company, this roadmap helps outline the vision, goals, and priorities that should be shared among teams. It enables clear communication and planning that sets the product up to succeed, […]
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What is Operations Management?
Operations Management is a field hidden in plain sight, integral to many organizations but often misunderstood due to its multifaceted nature. Best described as belonging to the general business sector, it focuses on managing a range of components that make up a company’s everyday activities and creating a long term plan that will ensure the […]
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The Basics of Product-Led Growth
A product-led approach is becoming an increasingly popular route for creators and developers. Not only do these companies tend to be more successful in the market, but (perhaps relatedly) the products that come out of this process often have unique attributes that set them apart from competitors and make their user experience better. What is […]
When conceptualizing and creating a product, intuitive design is a primary concern for many designers looking to optimize ease of use. While the concept is not new, it’s become increasingly important for product creators to keep in mind as the market becomes saturated with a range of offerings in the same spaces. With the average […]
Setting your product up for success is the goal of any company, big or small. But as smaller and newer companies first get started in their category, it’s even more important to get a good start that helps your target audience catch onto the joys of your offering as quickly as possible. Product-market fit is […]
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What is a Market Research Analyst?
Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts. From the very beginning of a product to its launch and subsequent marketing campaigns, data […]
